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Explain a complex product clearly.

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BOOK: How to sell clever things to big companies

This book is for small businesses selling complex B2B services who need to access the market with a simple, clear proposition. Hundreds of B2Bs have used the concepts in the book to create a strong pipeline of leads and sales.

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BOOK: The B2B lead generation machine

The B2B lead generation machine is a first-of-its-kind guide to building a watertight lead generation process for complex sales. It gives knowledge-based businesses practical and strategic advice on developing a concrete, sustainable pipeline of prospects.

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