How to sell clever things to big companies

This book is for small businesses selling complex B2B services who need to access the market with a simple, clear proposition. Hundreds of B2Bs have used the concepts in the book to create a strong pipeline of leads and sales.

A book for everyone who does clever stuff for businesses and wants to sell more of it

With a fresh and personable style, the book is full of insight and practical ‘how to’ guides for organisations trying to crack into large new companies and contracts. As an experienced and innovative marketer, Carrie Bedingfield is well placed to offer tried and tested methods for success. Now available for £8.99 in Kindle form.

Find out how to: 

  • how to build trust-based relationships when most contracts are ‘jobs for the boys’
  • how decision makers think – and three ways to get their attention in a noisy world
  • defining your most profitable target market – the race you can win
  • packaging up what you do so that it’s super-easy for prospects to buy
  • creating a website that truly generates buzz and new contacts
  • spreading your marketing risk: the top down and bottom up approach
  • using innovative approaches to break into hard-to-reach companies


“A masterclass in business-to-business marketing. In this brilliantly clear and insightful book Carrie has distilled the essence of B2B marketing into a simple, practical system that any entrepreneur, marketeer or business leader can put to work straight away”
“If you’ve just committed your marketing budget to an agency that doesn’t truly understand your complex offering, don’t read this – you’ll weep.”
“Carrie presents an intelligent, tried-and-tested approach to marketing ‘ahead of the curve’ propositions to big corporates. Powerful stuff.”