What you can expect in a day
In the Onefish B2B value proposition workshop, you and your team will go through the process of creating your lead generation machine and learn exactly how to test, refine and make it work hard for you, and specifically how to:
- Pinpoint the overarching problem/solution fit that you are able to make to your customers
- The source of your competitive advantage and how to articulate it
- The service values you never compromise as a business that make your value proposition rock solid
- Create a marketing powerpack of messages and evidence that will bring consistency to all your marketing and sales communication
- Turn what we draft during the day into a tested, validated value proposition
- Use your value proposition to make your marketing more focused, powerful and increase your proposal conversion rates.
Who is this workshop for?
This is a experience designed specifically for a team from your business to work together with me on your B2B lead generation machine. Bring those who have insight to contribute together with those who would be meaningfully affected by it.