Design your lead generation machine
in one day and learn how to test and
improve it

Stop guessing or doing ‘a bit of this and a bit of that’ and start building your own validated way to systematically and efficiently generate new opportunities.


Learn how to design a demand generation machine.

Explore how to create powerful content that delivers new relationships.

Leave with a plan for you your own lead generation machine.

What is the B2B lead generation machine?

The B2B lead generation breaks the client acquisition journey into these critical points:

  • HELLO: Connect with new people – right role, right company, right geography
  • INSPIRE: Inspire these people that the world can be different for them and you’re the partner to make it happen
  • FAMILY: Help them feel part of your family and consider themselves long term fans and part of a wider tribe
  • TEETH: Take people ‘over the line’ by calling them to action and helping them commit

What you can expect in a day

In the Onefish B2B lead generation workshop, you and your team will go through the process of creating your lead generation machine and learn exactly how to test, refine and make it work hard for you, and specifically how to:

  • Implement your version of the the B2B Lead Generation Machine, built on everything we’ve learnt in 14 years of B2B marketing with 200+ clients
  • Design your own machine building on the marketing you’re already doing, learning what mix of message and media works quickly through marketing engaging experiments
  • Build a 3 month cycle of activity – long enough to get results, short enough iteration cycle to learn fast and improve what isn’t working
  • Measure the metrics that matter, enabling you to understand and focus on what works
  • Maximise economies of scale, establishes a repeatable system and sweats high effort work like content creation – always getting more effective and more efficient.

Who is this workshop designed for?

This is a experience designed specifically for a team from your business to work together with me on your B2B lead generation machine. Bring those who have insight to contribute together with those who would be meaningfully affected by it.

It’s important that you have a strong and well tested value proposition to allow us to design a marketing machine that will truly support this. By this we mean, you know who you are selling to and how to position and articulate your offer to that market. If you need to do this first, you could do this in a day at our Define Your Value Proposition Workshop  before you start.

Let’s speak!

If you would like to talk about bringing this workshop, or a variation of it to your organisation we’d love to speak. You can book a 30 minute call straight into the calendar of one of our workshops designers/facilitators and we’ll help you think through your options and what might serve you best.

Man with hand in the air Book a call directly into our calendar

"A credible, logical process is the way to crack the value proposition – that way differing opinions enrich the message rather than derail it"
Carrie Bedingfield, workshop facilitator
About Carrie